Digital marketing covers a broad range of marketing activities including some core activities such as email marketing, social media marketing, search engine optimization and search engine marketing etc. etc… In the absence of technical analysis and appropriate skillset the desired objectives of digital marketing cannot be achieved..
Pay per click marketing is cost effective with higher CTR and high ROI.
Email marketing work effectively with targeted audience, junk email adversely affect brand name..
Google Ad Scense is more focused to specif consumer needs.
Key word listing directories is a core function of any SEO to attract customer and higher conversion rate..
Fail to plan is planning to fail. We do not start any project no matter what is the size of work in any area until unless we have an appropriate strategy. In our plan, we set our goals and targets and short and long term strategy to achieve those goals and measure our performances regularly. We are a result oriented performance driven team who always believe in achieving the results and targets.
Things get more complicated when the project is a startup to being from scratch. It requires a start to finish strategy of dealing with hidden challenges. When budgets are tight every penny in a dollar matter. Small mistakes can be costly and time-consuming. Plan to production defines a timeline of a project to track the stages of completion, the risk involved and mitigation of those risks and quality assurance.
Either the project is new or existing obtaining new customer, gaining loyalty and bring the old customers back is a challenging task. This is we call re-branding. Today’s marketing and advertising are tricky and customer behavior is rational. Customer choices are based on knowledge and available options are unlimited. The statistical, historical and data analysis plays a vital role in adapting the right strategy for a brand building. We are more calculated toward our marketing strategy and rationale analytics.
Search engine optimization and search engine marketing is very technical and getting even more complex with the evolvement of information technology. With the recent innovations in Artificial Intelligence and sensing the search engines are smarter than ever before, which requires attention to detail for ranking any small errors could blacklist the website.